Whether you’ve been in the health or wellness business for one year or 30 years, there is one thing that is certain. You always need more business to keep your books full.
In the past, that meant driving a portion of your business through old school marketing methods, like yellow pages and newspaper advertising.
But, times have changed. In fact, in today’s fast changing world of online business, it can be hard to keep up with all of the tools and systems that we can use to grow our businesses.
One of those systems that can be of enormous value is a marketing funnel.
Marketing funnels are a specific model, designed with the help of software, to capture prospect information and to move that prospect through a series of steps (often automated) with the ultimate goal of converting that person into a sale.
Depending upon your marketing strategy, there are many types of funnels that can be created. This may include:
Now, depending upon your needs, you can customize any of these funnels into something more specific. As an example, you may create a live event funnel by simply customizing an opt-in funnel.
The prospects are sent to a landing page that provides all of the live event details. The prospect also has the ability to enter their name, email, etc. to schedule themselves (and a guest) for your event.
So, what are the main reasons for you to implement marketing funnels into your business?
One of the reasons why you should begin using funnels is that it allows you the ability to capture leads. So many entrepreneurs and business owners just don’t have a plan in place to capture prospects. The prospect may have interest in the services or products, but just haven’t gotten to the point where they’ll take the next step.
An example of this is when someone is looking for a gym membership. The prospect gets to the website and has interest, but there is no opt in form to collect the prospects information. This allows the warm prospect walk away and you never are able to follow up with them. It’s like they were never there.
Instead, you should create various ways of gathering contact information in multiple areas of touch. Examples of this include opt in forms when a person leaves your site (exit pop) or an offer on your site that when clicked, requires information to be entered.
Another important reason to use funnels is to sell stuff. Whether its services or products, funnels can help you to sell more of it. Also, the funnels can be constructed to sell something right now or down the road.
So why would you want someone in a funnel for a period of time before they make their purchase or schedule with you? Let’s talk about this.
Quick Sales Funnel:
In some cases you may have a service or product that is easy to understand and has a lower price point. With these situations, it’s easier to create a sales funnel that only has a few steps. In other words, you can ask for the sale very quickly.
An example of this would be selling a one hour massage or selling a bottle of multi vitamins. For each of these, everyone knows what these are. Who doesn’t know what a massage is? Who doesn’t know what multi vitamins are? Also, the cost of each of these is relatively low.
Typically, those products that are easily understood with low costs require a shorter sales funnel.
Longer Sales Funnel:
Now imagine that you have something more complex to sell with higher price points. These usually require a deeper sales funnel for the sale to be made.
Imagine if you’re trying to sell cold lasers or have a new 12 week certification class that is $1,497. Many people won’t understand exactly why they may need the cold laser or have reservations on spending $1,497 on a certification class.
This is why you may need a sales funnel with more steps. You may have to add steps within the funnel to teach the prospect why they need the product. You may have to add steps to demonstrate why they should trust you before registering for training.
More complex and higher priced products often require a longer funnel process to allow the person to understand, feel good about and gain trust in the process.
One of the best things about the marketing funnel process is that you can automate things. That means allowing technology to do things that you’d normally have to do again and again…manually.
Imagine allowing the marketing funnel process that allows you to generate leads that you can follow up with (or follow up for you). Imagine a system that allows you to sell things while you sleep. Think about a system that allows you to educate potential prospects of any new services that you now offer.
I love it!
Never before has it been this easy to set up marketing funnels and allow them to do all of the hard lifting for you. All you need to do is initially set up the funnel(s) and then let them do their thing.
Now it’s your turn.
Take a look at marketing funnels as a way to improve your business. Create new leads, sell stuff, make things easier for you and your staff. It’s easier than you think.
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